Sudsvenskan is one of the most important newspapers in Sweden that covers the area of south the country specially Malmo and Lund cities.

The newspaper has 3 different offices including one in Lund where they manage their operation to get as much local coverage as they can showing a good example of how knowing interests of your target audience is the key factor to win their loyality.

2 YLVP participants, Maged Hassan and Nasry Esmat with guidence from Hanna Ryden who works there had the chance to visit the newspaper and to talk to the head of the web department to know how the southern newspaper is managing the internet boom and rise of social media.

The YLVP participants attended 2 Fikas which is a very Swedish term to describe meeting between colleagues in the same work place to discuss their work while drinking coffee.

They had another interesting meeting with the editor of foreign affairs exchanging contacts to build a powerful network.